Company Philosophy

いのと暮らしに寄り添い、地球との共生を実現する。

We act to live in harmony with the Earth.

Earth Policy

お客様目線による市場創造

Creating a Market with customers’ perspective

熱意・創意・誠意

Passion・Innovation・Integrity

すぐやる・必ずやる・最後までやる

Momentum・Achievement

Earth Value

全員参画

One Earth

コミュニケーション

Open Communication

人がすべて

Diversity

Corporate Identity

Setting a corporate identity to facilitate overseas growth

In order to establish our qualities as a company, clarify and unify our objectives, enhance our corporate value through full participation, and earn the trust of society, Earth Corporation has decided upon a new CI (Corporate Identity).

The design of our new logo represents the notion of global expansion, featuring a motif of the Earth along with English writing. The blue part represents our intention to provide lifestyles that are both safe and enjoyable, while the red part of the design protruding to the right expresses the actions that Earth takes: “Act”, which also includes the concept of “effective medicine.”